Doofinder CATEGORY MERCHANDISING
Up to 70% of eCommerce traffic lands on category pages. Yet most stores still display products in a fixed order that does little to drive sales. With Doofinder Category Merchandising, you control which products get seen first — so your category pages stop being passive listings and start actively selling.
Merchandise your category pages your way
Full control over filters and sorting on your category pages: sort by any attribute in your feed that makes sense for your business, powered by AI.
The same Boosting Rules that power your search engine now also optimize your categories. Decide which products to highlight based on your strategy, or let the algorithm learn what converts best.
Each user sees what they've already clicked on first. And for products that should always stay at the top, a simple drag & drop pins them exactly where you want.
Configure your categories and apply merchandising rules, filters, and banners in just a few clicks.
The moment it goes live, your category pages start improving automatically. No long onboarding. No training period. No endless setup.
Reorder thousands of products in just a few clicks. No tickets. No waiting. No reliance on IT.
Put the most relevant products first and optionally personalize results 1:1 based on shopper behavior. Less wasted scrolling. More high-intent clicks.
Prioritize products with better margins or strategic brands without sacrificing the experience. Stop selling "whatever happens to be at the top" and start selling "what matters most to you."
Go automatic, personalized, manual — or combine all three. Choose the right mix for your strategy and adapt it whenever priorities shift.
Your eCommerce team can react to campaigns, stockouts, or trends without waiting weeks.
Designed to preserve SEO and deliver a stable on-page experience, avoiding disruptive layout shifts and helping maintain an optimized CLS.
Turn endless scrolling into buying intent.