Want to learn more about Doofinder AI? HOW DOES IT WORK? 1 Thanks to artificial intelligence, Doofinder analyzes user behavior to offer them more relevant results. Vanessa is 31 years old, exercises on a regular basis, and is going to make a purchase on an eCommerce site. Daniel is 40 years old, is interested in fashion, and is going to buy something on the same eCommerce site as Ana. 2 With the help of Virtual Eye and Click Tracking, Doofinder is able to analyze user behavior Doofinder AI detects that Vanessa has recently been viewing boxing equipment. And that Daniel has been looking at dress pants. 3 Doofinder has access to the purchase history to improve the relevance of the results. Vanessa finally bought a pair of boxing shorts. Daniel has opted for a black jacket. 4 The results adapt to user profiles in real time, significantly increasing the chance of purchase. When Vanessa searches for “gloves,” Doofinder will show her boxing gloves. However, Daniel will see leather gloves as his first search result.