Pinterest is a popular social media platform that offers a unique visual discovery experience for its users. With over 430 million active users worldwide, Pinterest has become a valuable marketing tool for businesses looking to reach and engage with a wide audience.
The platform’s ad revenue has been on a steady rise, with forecasts indicating continued growth in the coming years. As a result, businesses are recognizing the potential of Pinterest as a platform to showcase their products and services, leveraging its visual nature and user-friendly interface to drive brand awareness and increase customer engagement.
How has Pinterest’s ad revenue grown over the years & how will it grow in the future?
Here’s the breakdown of Pinterest’s ad revenue from 2017 to 2026:
- 2017: $470 million
- 2018: $760 million
- 2019: $1.14 billion
- 2020: $1.69 billion
- 2021: $2.1 billion
- 2022: $2.51 billion
- 2023 (forecasted): $2.91 billion
- 2024 (forecasted): $3.32 billion
- 2025 (forecasted): $3.73 billion
- 2026 (forecasted): $4.13 billion
Advertising revenue for Pinterest has been steadily growing over the years, and it is expected to continue increasing at an average annual growth rate of 28.5% from 2017 to 2026.
The growth rate, however, is projected to gradually slow down during this period. Here is the expected advertising revenue growth rate for Pinterest from 2024 to 2026:
- 2024: 14.1%
- 2025: 12.3%
- 2026: 10.7%
Despite the expected slowdown in growth, Pinterest’s ad revenue is still projected to experience double-digit growth in the coming years. These figures indicate the platform’s increasing popularity and the potential for businesses to leverage Pinterest’s advertising capabilities to reach its user base.