AI Assistant is here! - Make the leap to conversational eCommerce

The AOV Handbook

3 moments where basket size is won or lost — and how Doofinder helps you win every one.

  • Why high-margin products get buried, and how to fix it
  • How to grow one-item carts with smarter recommendations
  • The AI answer to last-minute checkout drop-off
  • Which growth levers matter most, backed by live search data

01

SEARCH

What do they see first?

Autocomplete, synonyms, and spell correction. Close the finding gap without dev work.

02

DISCOVERY

What else fits?

Complementary items, bundles, and premium alternatives across homepage, PDP, and cart — out-of-the-box AI, no manual tuning.

03

DECIDE

What's still holding them back?

Last-minute doubts kill carts. The AI Assistant answers shipping, returns, sizing, and warranty in-flow, before the shopper bounces.

04

OPTIMIZE

What should they fix next?

See which search, recommendation, and AI changes are driving AOV, and which lever to pull next. Backed by live shopper data.

Stop letting your best-margin products sit in row five

Default search engines sort by keyword match, popularity, or newness — none of which match your business strategy. Your premium SKUs end up at position 5, 10, or below. Shoppers click the first three.

  • Boost by Margin. Premium tiers float to the top for every relevant query.
  • Boost by Conversion. Rules learn from what actually sells, not just clicks.
  • Category Pages. Same rules power your collections — no duplicate setup.

Beat the one-item cart with recs that fit

A customer finds what they came for. They add to cart. They check out. One product. One sale. Low AOV. Doofinder Recommendations surfaces complementary items, bundles, and premium alternatives at the three places they matter: homepage, product page, cart.

  • Frequently Bought. Cross-sell based on real basket data.
  • People Also Viewed. Behaviour-based discovery momentum.
  • Plug-and-play. Carousels learn from real interactions — no constant manual tuning.

The cart is full. "But wait…" kills the order

By the time a shopper reaches checkout, the products are decided. What stops them now isn't selection — it's uncertainty. "Does this ship in time?" "Can I return it?" "Is the warranty real?" Each unanswered question is a tab that closes.

  • Shipping. Cut-offs, costs, ETAs by region — in-flow, in seconds.
  • Returns. Window, costs, condition rules answered instantly.
  • Sizing & Fit. Charts, fit notes, brand comparisons on the spot.
  • In your voice. Knowledge base + brand rules shape the tone.

See exactly which lever is moving AOV — and which to pull next

Doofinder Insights captures every search, click, recommendation and AI conversation. The dashboard turns that data into the 3–5 changes most likely to grow basket value this week. No SQL, no analytics team.

Ready to grow basket size without growing traffic?

Download now