The best blogs for online shops in Spanish and English [2021]

Are you obsessed with keeping up with everything that is going on both in the fields of marketing and entrepreneurship?
Did you know that one of the best ways to stay up to date is by reading blog posts related to e-commerce and online businesses?
If that’s the case, (if you’re here, we don’t doubt it), we can only say to you, “congratulations”. Staying updated is one of the best and wisest attitudes you can have since every technique or strategy that you don’t know is an opportunity you give your competitors to surpass you.
However, the Internet is huge and there are a thousand websites specialized in these topics, so how can you find out which e-commerce blogs are the most interesting? 
There’s nothing to worry about, here at Doofinder we have a list with the best websites about online shops.
Go ahead and open up feed reader because we are about to start.

The 10 best online store blogs

We know that you can’t spend countless hours reading e-commerce blogs. Today we present a list of websites where you are going to find the most valuable information about the sector.
Here you have our top 10 in Spanish:

1. Shopify

Shopify is a business that commercializes a specific software for shops. But don’t think that this blog is just about their software.
Their posts are very valuable because they contain lots of tricks and practical information. They talk about marketing, pos itioning in search engines, publicity and Social Media.
The blog is in both English and Spanish.
Recommended post: this is about how to keep in touch with clients after their purchase. You already know that we love fostering client loyalty. 😉

2. Hubspot

Hubspot is another software company, although in this case it is more of a CRM or Customer Relationship Management.
They are quite well known in terms of inbound marketing. Actually, the founders, Brian Halligan and Dharmesh Shah, were the first to introduce the term to define this strategy back in 2005.
They don’t have one, but two blogs. One of them is about marketing and the other one is just about sales. The contents are famous because of the great quantity of statistical data they include. Who hasn’t read a post quoting Hubspot as a source?
They are currently developing a tutorials section. You can read it both in English and in Spanish (though the sales blog is just in English).
Recommended post: all about why we use customized experiences for our businesses.

3. Kuombo

Kuombo is an e-commerce agency lead by marketing expert Javier Echaleku (whose blog is also recommended).
Its contents are very dynamic. Well structured and full of current information. Javier writes in a casual but informative tone—we really recommend his posts.
Recommendation: have a look at their new tool to design a selling strategy.

4. Brainsins

We can’t forget about the work of our colleagues from Brainsins. Trends and latest news about the e-commerce world, interviews, and recommendations make this blog one of the most essential for your Feedly.
Recommendation: if you prefer audio content, listen to José Carlos Cortizo from Brainsins on his podcast En.Digital.

5. Fotografía E-commerce

Fotografía E-commerce is the demonstration of just how important product photographs really are to increase our sales.
The whole blog is focused on explaining how to snap these types of photos, though it does also cover any other topic related to online shops. In Spanish.
Recommendation: this post about a trend that we are seeing more and more —video loops—and why some social networks are already adding them.

6. Jordi Ordoñez

One of the most important bloggers in the sector as of late is Jordi Ordoñez. This consultant has deeply analyzed one of the most respected players in the game: Amazon.
In addition to that, you will find interviews and tricks for e-commerce shops in a super friendly tone (that will have you crying with laughter at least once).
Recommendation: if you are thinking about selling on Amazon, your position in its search engine will be the key factor to success and his ebook about SEO for Amazon (in Spanish) will help you.

7. Ecommbits

Though blogs normally make us think of more intimate and personal texts, that’s not always the case. This blog from Ecommbits presents technical content combined with reviews and advice about everything related to e-commerce.
A very advisable example: this superpost about rich snippets for e-commerce.

8 . EsdeMarketing.com

EsdeMarketing.com is the e-commerce and online marketing blog of Llorenç Palomas, manager of Innovation and Development at Doofinder. In this blog you can find tips, news and posts related to boost traffic and performance of your web or ecommerce. For example, articles on SEO, SEM and web analytics.

8. Woodemia

A blog that agrees with those who defend the benefits of specialization.
Is it a blog about online business? No, it isn’t.
About CMSs? Nope.
About a specific plugin to turn WordPress into an online shop? Yes, that’s exactly where you can find Antonio with Woodemia, hyper-specialized in WooCommerce.
Recommendation: we are going to recommend two posts: some CMSs such as Magento have an integrated chat in order to talk to clients. Since WooCommerce doesn’t have it, Antonio offers a free solution in this post. In this other post he explains how to set up taxes with WooCommerce.
And perhaps we can change it up and recommend something in the lingua franca.

Is it better to follow American or Spanish bloggers?

If you were a good student and can speak English well, this might be something you’ve wondered.
Is what they talk about in the States or in English-speaking blogs generally more unique or novel? We are talking about online marketing and business, but this could be applied to any other topic.
On top of that, surely you have heard some gurus saying that “it is way better to read American blogs…”.
The truth is that it’s partially true. First of all, it’s because there are more of them, so they write more. Jokes aside, it’s true that there are a few reasons why we prefer sources in English:

  • Mentality: Americans are trained to push the limits of everything and that’s why many bloggers make an effort to offer brand new unedited content without the fear of failing.
  • Close to the source: Most of the “big ones”—Google, Facebook, eBay, Amazon, etc.—were born and raised in the States. One way or another, that has a positive impact on entrepreneurship and the online business atmosphere.
  • Universal language: I can’t imagine a top blogger with a global reach who doesn’t write in English. Can you?

But watch out, not everything is an advantage.
It is not only a different language, but a different culture too. Globalization is a reality, but there are still some significant differences. Sometimes our way of doing it will work better here.
Anyway, there are great blogs both in Spain and in Latin America (you have already seen some), but there are also many that just copy what has been said in English. If you want to avoid that, read only in English.
However, you may be missing some content that could offer you greater value.

Our selection of the 8 best blogs about online shops in English

Some of the blogs mentioned before also have an English version, so you can just pick the language you prefer.
This is a new list that contains blogs written only in English:

1. A Better Lemonade Stand

The fact that it has almost half a million visits every month is a good sign that the content is worth it.
It has a specific way of classifying content regarding the phase that your e-commerce shop is in and we love it:

  • Build
  • Launch
  • Grow

Recommended post: Reverse Engineering The Perfect Ecommerce Product, tips that will help you if you don’t know what to sell online.
Extra tip: if you like the fresh style of A Better Lemonade Stand and your project is in its early stages, you will like their new project Bootstrapping Ecommerce.

2. Conversion XL

CXL is an online school for marketing, web analytics, and conversion courses. Its blog has a very American style, which is really good to get to understand the “salesman” tone that is so popular in America in order to add it to your own content.
You can find great gems, such as this post with 20 ideas to run A/B tests in online shops.
Another recommended post: a very inspiring post with some examples about how run experiments and A/B tests.

3. Yotpo

Yotpo is a user experience suite and its blog is a masterpiece about design and legibility.
In addition to its content, read and take notes about how the posts are organized, the cleanliness of the design, and copywriting hacks to engage readers with every paragraph.
Interesting post: How the Luxury Industry is Overcoming Its eCommerce Problem, an analysis of the adaptation of luxury products to online sales.

4. Magento’s blog

We know that there are a lot of you who use Magento as your e-commerce solution, but it doesn’t really matter if you don’t because its blog covers general topics on e-commerce and productivity.
The acquisition of Magento by Adobe meant a boost in content. We already know that Adobe means design.
Recommendation: in this case, instead of a blog post, we want to recommend a whole section called E-commerce best practices. There you can find tricks, recommendations, and good practices about conversion and web optimization.

5. Ecommerce Fuel

Let’s now talk about a different approach. This website is a private community for online shop owners.
Its blog is an example of a good content marketing strategy. And not only that, this website has really put some work into their SEO section and every text fits a topic that their potential clients would search for in Google.
They also have a podcast where they post as often or even more often than they do on their blog.
Recommendation: each year they publish a report about the state of e-commerce with lots of statistics and infographics. It’s a good resource to save, review, and compare year after year. Here you have the 2018 report.

6. Practical Ecommerce

If you don’t like the pomposity of huge blogs such as Hubspot or Shopify, you can add this one to your feed.
As they say, their content “keeps their feet on the ground” and they make an extra effort to offer content that really does help, which they’ve been doing since 2005.
As you can imagine, after all these years they have created tons of content. However, having goldmine of a blog perfectly organized into different branches is hardly a problem.
They also joined in on the video content craze and publish live webinars in case you prefer listening over reading.
Recommendation: one of their latest seminars online: 15 Critical KPIs to Manage Your Ecommerce Business. If English isn’t your thing, try reading our KPI guide instead.

7. Get Elastic

Get Elastic is one of the 15 most interesting blogs about entrepreneurship according to the Wall Street Journal. There must be a reason, right?
In the blog, they speak about everything related to e-commerce: designconversion and merchandising.
They even have a specific section about sales through smartphones.
Recommended post: instant messaging has left an impression like nothing else before it. Who doesn’t use WhatsApp or Facebook Messenger nowadays?
In this post, Prepare for Conversational E-commerce  they analyze what they call conservational ecommerce, or how to adapt your strategy to this massive use of messaging services.

8. Groove

Groove is a company that offers multiple marketing services to online shops. Their e-commerce blog talks about various topics such as design, SEO, and email marketing 
The contents are very well curated. The design of the blog itself makes it an attractive read.
Their best post: or at least the one that has been shared the most: Facebook Ad Targeting Tips You Should Be Using.

9. 3dcart

3dcart is an ecommerce solution for building websites to sell online. The blog features the posts from co-founders Gonzalo Gil and Jimmy Rodriguez, where they share tips on SEO and eCommerce to help people build their online businesses. In English

Don’t forget to get into action with your own blog

Reading, learning, and getting inspired with the content of others is great, but it is even better to start your own adventure.
Are you driven to start a content marketing strategy? Here you have some posts that can help get you on your way.

Though at the beginning you may think having a blog won’t mean an increase in sales, bear in mind that your content will be a great source of qualified visits and that Google loves websites with lots of content.
And that, even if not directly, always means more sales. 😉

And what about the Doofinder blog?

Here at Doofinder we also make an effort to offer you the most practical and up to date information about anything and everything in the world of online shops and e-commerce.
Do you enjoy our blog?
Then help us reach even further by sharing this post in your social networks. It’ll mean 100 extra points of digital karma!
Worth it, right?