Product quiz / Quiz Maker
A product finder quiz is a short sequence of questions that guides users to the products that best match their needs, without requiring them to search or browse.
Definition
Definition
When someone walks into a physical store looking for, say, a moisturizer, a good salesperson doesn't just point them to a shelf. They ask about skin type, any sensitivities, the desired outcome. Three or four questions in, they have enough to make a specific recommendation. A product finder quiz replicates that process online.
Technically, it's a question flow with conditional logic (branching) that collects user preferences, constraints, or context and, at the end, displays a filtered set of products or a personalized recommendation. The answers can feed directly into catalog filters, trigger a search with predefined parameters, or activate a segment for later personalization.
The difference from a conventional navigation filter is one of intent: a filter assumes the user knows what they want and helps them get there; a quiz starts from the user describing their need and lets the system translate that need into products.
The data collected also has value beyond the session. Responses aggregate intent signals that can be used for segmentation, email marketing, or analysis of unmet demand. If the quiz includes a form, every user who completes it also becomes a lead with known purchase context.
What it's used for
What it's used for
Particularly useful for complex or technical catalogs, cosmetics, nutrition, technology, sports, where users aren't sure what to search for. It reduces time to decision and increases purchase confidence. If the quiz includes a lead capture form, each completion generates a lead with known purchase intent.
Doofinder
Doofinder's Quiz Maker lets you build quizzes directly from the admin panel, with no development required. Each answer is linked to specific products in the catalog, individually or through attribute-based rules, and results are displayed at the end of the flow in a grid or list format, using the same search engine configured for the store.
The quiz is triggered via a CSS selector defined by the admin: it can appear on the homepage, on a specific category page, or anywhere else in the store. Performance can be tracked from the panel with metrics including impressions, starts, completions, and CTR on displayed results. If the quiz includes a lead capture form, data can be exported as a CSV directly from the panel.
Example
Case study
A sportswear retailer has over 300 products across several brands and categories. Without guidance, a new user browsing without a clear idea of what they want faces an unfiltered category page and often leaves.
With a two-question quiz, which brand are you looking for? (Nike, Adidas, Calvin Klein) and what type of product? (t-shirts, trousers, jackets, underwear, accessories), the system cross-references the answers and shows only the products that meet both criteria. If the user selects Adidas and underwear, they see only Adidas underwear. If they select Calvin Klein and there are no accessories in the feed, that option simply doesn't appear in the results. The same flow, repeated over time, can reveal that a significant proportion of users are selecting a brand or category the buying team hadn't identified as a priority.
References