US Media Consumption (2018–2024)

Introduction: Understanding media consumption patterns is essential for ecommerce businesses to effectively target their marketing efforts.

In this article, we will explore the trends in media consumption in the United States from 2018 to 2024, focusing on both digital and traditional media.

What is the US Media Consumption in 2023?

US-media-consumption

Digital Media Consumption:

  • 2020:
    • Average daily time spent on digital media: 474 minutes (7 hours and 54 minutes)
    • Digital media consumption accounted for 58.9% of total media consumption.
  • 2021:
    • Average daily time spent on digital media: 485 minutes (8 hours and 5 minutes)
    • Digital media consumption surpassed the 8-hour mark for the first time.
  • 2022:
    • Average daily time spent on digital media: 494 minutes (8 hours and 14 minutes)
    • Digital media consumption accounted for 62.4% of total media consumption.
  • 2023 (forecasted):
    • Estimated average daily time spent on digital media: 503 minutes (8 hours and 23 minutes)
  • 2024 (forecasted):
    • Estimated average daily time spent on digital media: 508 minutes (8 hours and 28 minutes)
    • Digital media consumption is expected to continue increasing.

Traditional Media Consumption:

  • 2018:
    • Average daily time spent on traditional media: slightly over 6 hours
  • 2019:
    • Average daily time spent on traditional media: 5 hours and 44 minutes
  • 2020:
    • Average daily time spent on traditional media: 330 minutes (slight increase likely due to the pandemic)
  • 2021:
    • Average daily time spent on traditional media: 318 minutes (6 hours and 18 minutes)
    • Traditional media consumption continued to decline.

Digital media consumption has been on the rise in the United States, with consumers spending increasing amounts of time engaging with digital platforms. In contrast, traditional media consumption has generally been decreasing.

In 2022, digital media accounted for over 62% of total media consumption, while traditional media consumption stood at around 318 minutes per day. It is projected that digital media consumption will continue to increase, reaching 508 minutes per day in 2024.

E-commerce businesses should prioritize their marketing efforts on digital platforms to effectively reach and engage with their target audience.

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