All articles BLOG AUTHOR Yaël Content Marketing Specialist Yaël is the eCommerce Expert at Doofinder. With several years of hands-on experience in the eCommerce industry, she brings a wealth of knowledge to her role, helping businesses optimize their search and discovery solutions. She is passionate about sharing her expertise to empower others and drive success in the digital marketplace. Professional Experience: Throughout her career, Yaël has utilized a variety of strategies to help businesses maximize their online performance, from improving search functionality to optimizing user journeys, ensuring that companies not only attract but retain valuable customers. Education Holding a Master's degree in Business Administration from the University of Amsterdam, Yaël has gained a comprehensive understanding of various business disciplines. Her academic background spans key areas such as finance, accounting, and marketing, providing her with a well-rounded perspective that informs her strategic approach to eCommerce. Interests Outside of her professional life, Yaël is an avid traveler and reader with a deep interest in psychology and human behavior. Search & Discovery 15 eCommerce Site Search Best Practices (With Examples) Ecommerce AI in eCommerce: Tools Transforming Retail in 2026 Ecommerce How to Make Your Sporting Goods eCommerce Stand Out in 2025 Ecommerce How to Start an Online Clothing Store in 5 Steps 1 2 FREE EBOOKS Increase your eCommerce sales by 20% The 10 largest eCommerce sites in the world How to start an online shop from scratch