All articles BLOG AUTHOR Yaël Content Manager Yaël de Keijzer is the eCommerce Expert at Doofinder. With several years of hands-on experience in the eCommerce industry, Yaël brings a wealth of knowledge to her role, helping businesses optimize their search and discovery solutions. She is passionate about sharing her expertise to empower others and drive success in the digital marketplace. Professional Experience: Throughout her career, Yaël has utilized a variety of strategies to help businesses maximize their online performance, from improving search functionality to optimizing user journeys, ensuring that companies not only attract but retain valuable customers. Education Holding a Master's degree in Business Administration from the University of Amsterdam, Yaël has gained a comprehensive understanding of various business disciplines. Her academic background spans key areas such as finance, accounting, and marketing, providing her with a well-rounded perspective that informs her strategic approach to eCommerce. Interests Outside of her professional life, Yaël is an avid traveler and reader with a deep interest in psychology and human behavior. Ecommerce 5 High-Impact AI Shopping Assistant Use Cases and Examples Ecommerce The 8 Best Elasticsearch Alternatives for Product Search (2026) Ecommerce Product Catalog Optimization: What “Good” Looks Like in 2026 Ecommerce What Is Metadata Search and Why It Matters Ecommerce Practical Guide to Generative AI in eCommerce (2026) Ecommerce AI Customer Engagement: 7 Strategies That Drive Revenue Ecommerce Conversational Commerce Explained: Trends, Examples and Use Cases Ecommerce What is Off-the-Shelf AI and Why It Matters for Your Store Ecommerce AI Email Personalization: Benefits, Strategies and Tools Ecommerce Generative AI vs. Predictive AI: Key Differences and Use Cases Ecommerce Understanding Composable Commerce and Its Key Benefits Search & Discovery Federated vs Unified Search: Complete Guide for eCommerce Ecommerce What Is a Specialty Search Engine? Benefits and Examples Ecommerce eCommerce Conversion Rate Optimization: 40-Point Checklist Search & Discovery 7 Best WooCommerce Search Plugins in 2025 Search & Discovery The 5 Best PrestaShop Search Modules for 2025 Search & Discovery The 8 Best Shopify Search Apps to Use in 2025 Search & Discovery 7 Best Magento Search Extensions to Use in 2025 Ecommerce Why Do People Shop Online? The Top 12 Reasons Ecommerce Gen Z Consumer Behavior: What Online Stores Should Know Ecommerce 2025 UK eCommerce Statistics: 30% Spend Over £100 a Month Ecommerce Best eCommerce Merchandising Strategies to Increase Conversions Ecommerce The 5 Best eCommerce Analytics Tools for Success Ecommerce Top 7 eCommerce Search Trends Shaping the Future Ecommerce Optimizing the eCommerce Shopping Journey in 5 Simple Steps Search & Discovery 10 eCommerce Site Search Best Practices Ecommerce AI in eCommerce: Tools Transforming Retail in 2025 Ecommerce How to Make Your Sporting Goods eCommerce Stand Out in 2025 Ecommerce How to Start an Online Clothing Store in 5 Steps FREE EBOOKS Increase your eCommerce sales by 20% The 10 largest eCommerce sites in the world How to start an online shop from scratch