E-commerce jobs


Your online shop’s growing and you’re starting to feel overwhelmed with some of the tasks.

That means it’s time to delegate to other people – but who exactly?

If you’re wondering what kind of professionals you can count on to take your shop forward, read on because this post talks about the most common professional profiles within the e‑commerce sector as well as the tasks typically assigned to each of them.


Let’s get to it. 😉

👉 The 12 most popular profiles in the e‑commerce sector (and which are best for your shop)

Digital jobs have seen significant growth and diversification over the last few years, so it’s normal to have doubts in terms of which specific profiles are worth looking for when the time comes to consider hiring new personnel or outsourcing some tasks.

In what follows, you’ll find a list with some of today’s most relevant jobs related to e‑commerce.

Now’s the time to grab a pen and a piece of paper.

✅ 1. E‑commerce manager

How many times have you heard this figure in the e‑commerce sector?

An e‑commerce manager is the one responsible for the shop’s overall management. He or she is in charge of monitoring every process involved and designing the right overarching strategy.

You can think of him or her as the shop’s director, who must therefore have a thorough understanding of all the various aspects of the shop and the tasks they include.


In broad terms, e‑commerce managers take care of:

  • Increasing profitability: One is their most important missions is to improve the ROI (Return of Inversion); in other words, to make sure income exceeds investment. They must do whatever it takes to generate the largest possible profits.
  • Managing the conversion funnel: They must take care of the sales funnel and keep track of the whole process, which includes capturing users, compiling emails and data, managing email marketing campaigns, sales, loyalty campaigns, etc.

In short, this position deals with everything related to organizing and managing the shop so as to meet the established goals.

✅ 2. Project manager

Most companies have a project manager nowadays.

This person’s job is not to complete the different project activities; rather, it’s to coordinate and lead the whole team towards a common goal.

Among their functions, we have:

  • Assigning tasks to team members bearing in mind the goals of the project and the deadlines.
  • In many cases, they bridge the gap between the company and its customers to ensure everyone’s satisfaction.

In sum, they organize and manage specific projects within the e‑commerce, monitor teamwork, and make sure everything’s working properly and that everyone’s doing their assigned tasks.

✅ 3. Website developer

Web developers are essential to create your shop’s site and they deal with any and all technical tasks related to the store.


Developers make sure the site is functioning well and looking good by:

  • Designing and developing the site’s structure (where the logo should be placed, how the product cards are to be displayed, what the menu will look like, etc.).
  • Making every addition necessary for your store to be what you want it to be. If, for example, you want it to feature a wish list so users can save their favorite products, the website developer is the one that provides your store with this functionality.
  • Carrying out general maintenance tasks.
  • Spotting and neutralizing errors that may appear on the site.

But they don’t just make sure everything’s working fine on a technical level.

They also take care of the site’s layout, taking into account the site’s navigability (i.e., how easy it is to move around your site) for enhanced user-page interaction.

Remember: good navigability means improved usability (hence easier navigation and interaction with your store) and a better overall user experience.

And this is certainly not to be overlooked because, at the end of the day, your site is like your store’s home.

✅ 4. Graphic designer

While web developers take care of the functional aspect of a website, graphic designers make sure all the elements in your e‑commerce look good and are coherent – in esthetic terms – with your brand image.

Basically, it’s about keeping all these (and other) elements in harmony with each other:

  • Logo
  • Images
  • Fonts
  • Colors

In some cases, they may also create the corporate identity manual or brand style guide (a document including all the graphic information related to what the brand should look like and why).

✅ 5. E-commerce order clerk

This position, which deals with everything related to order management, is especially relevant in bigger companies. These are their main duties:

  • Order processing and shipments
  • Customer database management (featuring information such as delivery addresses, names, and phone numbers)
  • Invoice issues
  • Order-related contact with customers

In some cases, they may also deal with suppliers and keep track of your stock.

✅ 6. SEO content writer

Does the term ring a bell?

In the era of content marketing, no shop can do without a content writer as he or she writes the high-quality content needed for your online store’s blog.

A blog is a really important tool to gain visibility and authority within your sector as well as to attract potential customers.

It’s advisable that the writer be familiar with Google positioning since it’s really important for posts to position for different keywords.

✅ 7. Copywriter

It’s an increasingly demanded and recognized profile in the field of digital business.

Copywriters are in charge of persuasive writing – writing in order to sell. That’s why all their texts aim to ultimately improve the conversion rate.

So what do copywriters actually… write?

In short, this professional helps you improve your store’s general conversion thanks to his or her words.

✅ 8. Customer service representative

Good customer service is essential for every business because, for most clients, that’s what tips the balance towards buying or not (and even buying again).

So what does this person do?

The customer service representative deals with unhappy customers and resolves queries in emails or on social media. In general, he or she makes sure customers feel valued, heard, and content with their service.

If you don’t have enough time to give your customers the attention they deserve, you may want to hire someone to deal with tasks like these.

✅ 9. Digital marketing specialist

Considering today’s competition, how could an e‑commerce survive without a sound marketing strategy?

This person designs and manages the whole sales strategy of your online store, which includes designing the approach, establishing how it’s to be implemented, and setting certain control metrics).

It’s important to bear in mind that some digital marketing experts may not execute any of the proposed tasks, while others may actually carry out some aspects themselves in addition to organizing the strategy.

✅ 10. E‑commerce virtual assistant

Though it sounds like artificial intelligence, it’s another digital position. Virtual assistants help with the daily tasks every e‑commerce has:

  • Planning sync-ups with team members, suppliers, collaborators, etc.
  • Scheduling different meetings and coordinating tasks and deadlines
  • Monitoring documents
  • Gathering the necessary information

In general, they perform the necessary everyday tasks that would be both tedious and time‑consuming if you were to deal with them on your own.

✅ 11. Social media publicity and SEM manager

Paid publicity also plays an important role in attracting traffic to your website. Among others, this person implements advertising campaigns on these platforms:

If you want your marketing campaigns to be profitable, advertising yourself is simply not enough. Effective campaigns require proper segmentation and optimization.

✅ 12. E-commerce product manager

This person is in charge of coming up with new products and overseeing the process from their design to the initial launch and all the way through sales.

Some of the tasks include:

  • Designing new products
  • Improving the quality of extant products
  • Adding new features based on customer feedback and interest to increase conversion
  • Measuring product success to analyze and improve your shop’s offering

In bigger e‑commerce stores, this “position” might actually be a whole team.

Bark’s (a dog toy and food shop) creative team is the perfect example. This team has a specific Instagram account where they show their products from the moment they come up with them till the moment they’re launched.


👉 What profiles suit your store?

Before onboarding your next employee, remember there are also freelancers and agencies if you want to outsource certain tasks. The key is to go through the costs of each option as they relate to your specific needs.

Is your store big or small?

What’s your budget?

What tasks do you need to delegate because you simply don’t know how to do them?

Don’t expect astonishing overnight growth – just take it one step at a time. 😉