As the summer months are winding down and fall is quickly approaching you may find yourself in a panic thinking “When is Black Friday?”.
Especially if you work in eCommerce and have an online store to prepare and organize for the biggest shopping day of the year!
The truth is, it’s really only a few months away and it always seems to sneak up on us every year.
But don’t worry – I’ve prepared everything you’d need to get your store ready for Black Friday 2024.
When is Black Friday 2024?
Black Friday 2024 is on Friday, November 29, 2024. This is the day after Thanksgiving in the United States, which always falls on the fourth Friday in November.
What is Black Friday 2024?
If you’re an eCommerce manager, I’m sure you already know what Black Friday is, but let’s give a quick explanation for those of you that might not know, especially if you’re new to eCommerce.
Black Friday is the day after Thanksgiving in the U.S., marking the start of the Christmas shopping season. It’s known for huge sales and discounts, drawing many shoppers to stores.
Even though it’s not an official holiday, many people have the day off, creating a long weekend.
This day often sees the highest retail sales of the year and is a major event for both shoppers and retailers, with special deals and limited-time offers.
Black Friday History
Black Friday began in the 1950s and 1960s as retailers noticed a surge in shopping the day after Thanksgiving.
Initially, the term “Black Friday” had a negative meaning, referring to the hectic crowds and traffic.
By the 1980s, it was rebranded to highlight its positive impact on retail sales, with “black” symbolizing profitability.
Today, Black Friday is known for big sales and discounts, marking the start of the holiday shopping season and drawing many shoppers to stores.
How long is Black Friday?
Black Friday typically lasts longer than just the Friday after Thanksgiving. While the main event is on that Friday, the sales often start early and extend well beyond it.
Retailers now roll out “Black Friday Week” deals, some even starting the Monday before Black Friday and lasting through the weekend.
Including pre-Black Friday promotions and early access deals, Black Friday can stretch up to two weeks or more.
Some brands begin with exclusive early-bird offers a week or two before the actual Black Friday.
Then, Cyber Monday swoops in with its own discounts. You might even see extended promotions running all the way through to the following week as brands try to maximize the shopping frenzy.
So, if you’re planning your eCommerce strategy, think of Black Friday as more of a “season” than a single-day event!
Get Your eCommerce Ready for Black Friday 2024 with Our Resources
Blog Articles for Black Friday 2024
Prepare your business for Black Friday and Cyber Monday 2024 with our extensive guides, helpful tips, updated statistics, fun facts, and detailed checklists!
- 15 Black Friday eCommerce Strategy Tips & Ideas
- What is BFCM? The Best Black Friday & Cyber Monday Guide for 2024
- 18-Step Black Friday Checklist to Boost BFCM Sales in 2024
- The Best Black Friday Statistics for Your Business
- 20 Black Friday Fun Facts & Myths for 2024 (+ 10 Trivia Q&A)
Free eBooks for Black Friday 2024
Start planning your 2024 Black Friday eCommerce strategy by reading up on last year’s stats in our free ebook!
- Cyber Week Success Guide for eCommerce
- 15 Pricing Strategies for eCommerce Managers
- 50 ChatGPT Prompts for eCommerce Managers
Black Friday 2024 Video Resources
Black Friday FAQs
How many Black Fridays are there in 2024?
In 2024, there is only one Black Friday. This major shopping event will be held on November 29.
What date is Black Friday sales 2024?
The date for Black Friday sales in 2024 is November 29. This is the day after Thanksgiving, which is celebrated on the fourth Thursday of November each year.
Is Black Friday the same date every year?
Black Friday does not occur on the same date every year. It is always the day following Thanksgiving Day in the U.S., which falls on the fourth Thursday of November.
Because Thanksgiving’s date changes each year, Black Friday’s date varies, ranging between November 23 and November 29.
How long does Black Friday last in 2024?
Black Friday in 2024 is officially a one-day event, taking place on November 29.
However, many retailers start their promotions earlier in the week and continue their sales through the weekend, extending into Cyber Monday, which is the following Monday.
This extended period often includes various discounts and special offers beyond just the one-day event.
