Discover 4 proven ways to turn browsers into buyers — without touching price, checkout, or ad spend.
01
FIND Help shoppers find. Autocomplete, synonyms, and spell correction. Close the finding gap without dev work.
02
DISCOVER Help shoppers discover. Similar products, visual recs, and merchandising to keep momentum past "close but not perfect."
03
DECIDE Help shoppers decide. An AI assistant that removes last-mile hesitation and answers like an in-store associate.
04
OPTIMISE Optimise with data. Turn zero-result queries and high-traffic pages into a prioritised conversion roadmap.
Your catalogue is structured like a database. Shoppers search like humans — using synonyms, making typos, switching language mid-query. Around 30% of eCommerce queries contain a spelling error. If your search can't bridge that gap, shoppers don't blame the search box. They blame the store. And they leave.
When a shopper finds something almost right, they tend to restart, refine endlessly, or exit. Visually similar recs, "More Like This," and behaviour-based signals — "People Also Viewed" — keep the journey moving forward instead of backwards. And because 65–70% of shoppers browse rather than search, category merchandising ranked by popularity and seasonality matters just as much.
Traditional search fails shoppers who don't know exact product names or keywords. They want to say "I need a golf jacket for light rain" or "something for a beginner runner with shin splints." The Doofinder AI Assistant lets shoppers describe intent in plain language — understanding budget, use case, style, and size — and shops the catalogue on their behalf. Multilingual by default, across 20+ languages.
Most stores guess at what's blocking conversion. Search data removes the guesswork. Zero-result queries show where demand exists but products don't surface. High-traffic searches with low conversion signal relevance gaps. And AI conversation insights reveal what shoppers need but can't find. Doofinder Insights turns all of it into a prioritised action list — so you know exactly what to fix first.
Your conversion strategy starts here
The shifts, the data, and the actions that matter most.