eCommerce Market Size & Share by Country 2024

CONTENTS

E-commerce has really taken off in the last few years. Tech advances, changing shopping habits, and internet access in more places have all fueled its growth.

For businesses looking to tap into the global market, understanding both the eCommerce market size by country and the eCommerce market share by country is key.

Here’s a closer look at which countries dominate the e-commerce scene and how much of the market they actually represent.

The Top 10 Biggest eCommerce Markets in the World

1. China: $3.02 trillion (Global Market Share: 39%)

China takes the lead globally, holding nearly 40% of the total e-commerce market.

With its tech-driven culture and companies like Alibaba setting trends, it’s a tough but rewarding space for businesses aiming to compete.

2. United States: $1.16 trillion (Global Market Share: 20%)

The U.S. has a strong, mature e-commerce industry, making up 20% of the global market.

Companies like Amazon and Walmart have driven this growth by offering diverse products and competitive delivery options.

3. United Kingdom: $195.97 billion (Global Market Share: 6%)

Though smaller than China or the U.S., the UK has a strong online shopping culture.

Big names like Amazon UK and Tesco lead here, but Brexit and changing consumer habits are pushing businesses to stay flexible.

4. Japan: $193.42 billion (Global Market Share: 6%)

Japan’s e-commerce market is all about quality. With top brands like Amazon Japan and Apple dominating, there’s a demand for premium products and reliable service.

5. South Korea: $147.43 billion (Global Market Share: 4%)

South Korea’s tech-first approach gives it a competitive edge. Brands like Coupang and Himart are popular, and a lot of shoppers here rely on mobile to make purchases, making mobile optimization a must.

6. India: $118.90 billion (Global Market Share: 4%)

India’s e-commerce sector is growing fast, with brands like AJIO and JioMart leading. Increased internet access and affordable tech have made online shopping accessible to millions.

7. Germany: $97.32 billion (Global Market Share: 3%)

Germany’s e-commerce market values privacy and security. With Amazon DE and Zalando as top players, businesses must focus on trust and localized experiences to connect with shoppers here.

8. Indonesia: $97.14 billion (Global Market Share: 3%)

Indonesia’s young, internet-savvy population is driving e-commerce growth. For companies entering this space, mobile-friendly sites and localized payment options are essential.

9. Canada: $82.81 billion (Global Market Share: 2%)

Canada’s spread-out population makes it a unique market for e-commerce.

Amazon CA and Walmart have a strong presence, but logistics and personalized service matter when serving this wide-ranging audience.

10. France: $79.36 billion (Global Market Share: 2%)

France is growing in e-commerce, with a mix of internet-savvy shoppers and mobile users. Leading companies like Amazon FR and Shein make the most of social commerce and mobile experiences.

The e-commerce company with the highest revenue is based in which country?

The e-commerce company with the highest revenue is based in China.

Alibaba Group, a Chinese multinational conglomerate specializing in e-commerce, holds the distinction of being the e-commerce company with the highest revenue globally.

Founded by Jack Ma, Alibaba has become synonymous with online retail dominance, leveraging its expansive marketplace platforms and innovative technologies to cater to the diverse needs of consumers both within China and across the world.

With its headquarters in Hangzhou, China, Alibaba Group continues to spearhead advancements in e-commerce, setting the benchmark for industry standards and reshaping the future of online retail on a global scale.

Insights for the Top eCommerce Markets

Seeing the eCommerce market size by country and market share by country laid out shows that each country has its own trends and challenges.

While China and the U.S. are ahead by a large margin, regions like South Korea and India offer huge growth potential for companies that focus on mobile and local preferences.

For any business going global, keeping this data in mind helps in crafting strategies that actually work for each market.

Ready to discover more?

Source Acknowledgment: Our content is founded on reputable sources such as Statista, Insider Intelligence, Data Reportal, and Census.gov, known for their accuracy and reliability. This ensures the credibility of the information we offer.