How Neil Patel increases Online Sales by 20% with Site Search

Neil Patel, one of the top influencers on the web according to The Wall Street Journal, has included Doofinder as one of the best tools to improve user experience and the overall ecommerce strategy.

Who is Neil Patel

Born in London, Neil Patel is a digital marketing entrepreneur. He is the founder of Crazy Egg, Hello Bar and KISSmetrics among others.

Forbes says he is one of the top 10 online marketers and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. 

He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

Let’s go deep now to the content of his video. 

Why should you sell online according to Neil Patel 

Neil starts his video stating that it is estimated that there are 2.05 billion digital buyers, that is 25% of the world’s total population and that these numbers are rapidly increasing. Because of Covid this growth has accelerated during the last few months.

According to Neil, you need to make sure your site is doing everything it can to get a piece of this pie, and the key in doing that is having a good user experienceon your site. 

No matter what type of website you own, the user journey is incredibly important not only for your SEO but your conversions as well. 

>>Try here the search technology for ecommerce used by Neil Patel<<

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What is the “user journey”? 

88% of users are less likely to return to site, if the user experience is bad. That means that if users come to your website and they can’t find what they are looking for, they just want to leave. 

The user journey has 3 main components: 

• Experience: the experience a customer has when on your site
  
• Structure: how is your site set up
  
• Functionality: is your site easy to navigate? 

SEO isn’t enough: the importance of user-experience in ecommerce  

Neil Patel, probably the best SEO expert in the world affirms that if you are doing all the necessary to get traffic to your website, doing consistent SEO, you can still have a problem with ecommerce conversions. 

This is because you’re probably not taking into account the user journey. 

SEO is what gets people to your site and user experience is what makes them stay, engage, and convert.

Are you making UX mistakes on your website? Don’t be one of those companies..

Actionable tips that Neil Patel’s learned to improve user-experience 

1. Make sure your site has simple navigation

To explain the importance of simple navigation, Neil Patel uses an example: your website isn’t like a buffet where there should be too many options because when you go to a buffet, what happens? You don’t know what you want to eat, maybe you’ll start with something, then you come back later and suddenly you’ll find out that you’ve eaten too much. And then you don’t come back later and then you don’t go after all the other things that you wanted as well. 

In your ecommerce it happens the same: you need to keep things simple, not too messy, because if your web is messy, people will stop engaging with your content.

According to SWEOR 38% of people stop engaging with the website if the content or layout is unattractive.

2. Give the ability for users to filter and sort products

Filtering allows users to avoid going through thousands of items, instead narrowing them down and seeing what they like and then buy it. 

Tips for filtering and sorting: 

• Keep your filter shorts
  
• Don’t try to use complex words 
  
• Test with your filters

3. Use an advanced search engine for easy search 

In the video Neil Patel says that it is one of his favorite tips because he’s seen the biggest impact on sales from advanced search engines.

If you don’t have a search, you need to add one. But even if you just add a search, what you’ll find is that the results aren’t always great. The easy solution that Neil Patel uses at his company is called Doofinder. It’s still really easy and simple to use. The users don’t experience anything that’s complex but the algorithm is quite sophisticated and advanced. 

>>Try here the search technology for ecommerce used by Neil Patel<<

TRY HERE 30 DAYS FOR FREE

“My favorite feature with Doofinder is they offer something similar to Google Suggests”

4. Make the checkout process simple 

Why do people abandon carts? 

• too much personal information is asked for
  
• there are no process indicators
  
• your web speed is too slow
  
• they mys commit to sign-in process 

We are very thankful to Neil and his mention of Doofinder in the recently published video, it confirms that our search technology is one of the best there is worldwide. 

What are you waiting for? 

>>Try here the search technology for ecommerce used by Neil Patel<<

TRY HERE 30 DAYS FOR FREE