business based on online sales
is relatively easy. You just need to buy a domain and get a server to launch your product.
However, when the time comes,
generating sales can feel a bit like ice skating uphill.
That is exactly the reason why we have compiled these 10 strategies that you can start using today for your e-commerce shop in order to
help you get your first sale
Don’t skip a word!
1. Implement Good Content Marketing
The sentence “
Content is King
” is an Internet mantra. Search engines reward useful information published regularly (more and more every day).
In order to generate more e-commerce sales,
do not hesitate to
start a blog on your online store
or a YouTube channel
where you can address all of the problems and doubts related to the product you sell.
2. Use Sales Motivators
There is always an emotion behind a sale and
online sales are no exception
. You must use language in a way that makes the client feel that they are getting something else - be well being, safety, or a certain status - when buying your product.
Apart from that, creating urgency by adding deadlines to buy certain products with a discount will also increase your sales. If you want to master sales, you need to master copywriting.
3. Take SEO Seriously
Your first sale will never come if you don’t get into one of the first positions on Google, since
it is the first place where we all go when we want to buy online
SEO strategy for e-commerce
should include keywords research, an analysis of competitors, good on-page optimization, and adequate linkbuilding.
Including an internal search engine such as Doofinder is also a good idea in order to improve client experience and Google Analytics data. Plus, you can try it for free now!
4. Appear in the Comparison Shopping Engines
are ideal sites for generating sales because of their huge amounts of traffic. Just by uploading a CSV file with your product’s name, price, and the website link, you can be included on them.
The main disadvantage is that they charge you every time a visitor clicks your ad, but if you can find the appropriate Comparison Shopping Engine for your product, the benefits will easily outweigh the investment.
5. Register with Google Places
If your online shop also sells offline in a physical shop, you can register your address and contact information to be added to
Your first sale could come from traffic through this channel
, just like before with the Yellow Pages, so make sure you include descriptions, pictures, and other clients’ reviews.
6. Get in Touch with the Best
There is nothing to boost your sales like getting in touch with the leaders in your sector, which is why you should
identify them, analyze their trajectory, and maintain close bonds
You can interview them, get their testimonial, or write a guest post for them by creating content for their blogs. You will automatically increase your presence and secure a good flow of traffic.
7. Participate in Related Forums
Forums are some of
the best places to sell online due to their high specialization
. There are places where you can find an ultra-segmented audience, eager to have all of their doubts resolve.
Create links, be useful and, with patience, users will end up trusting you to spend their money.
8. Be Responsive
Purchases from smartphones or tablets has increased exponentially in the past few years. It is essential for your
website to have a responsive design
so the content can adapt to every device.
By doing so, clients can make purchases comfortably from any of these devices and not only from their computers.
9. Get your own Affiliates
Having affiliates works really well for online sales. You just
give them a small commision in exchange for recommending your products
, so they actually sell for you.
Although it is true that you are diverting your profits, this system can be really beneficial if you can motivate your members enough for them to convince their audiences to buy.
You can use platforms like
to create you own affiliate program.
Last but not least, you cannot forget about your
social media presence
. Create your business sites and analyze them to
learn which ones are really sending traffic your way
Just being present on a social network will only mean a waste of time and effort. It is important to analyze where exactly your ideal clients can be found.
Ready to get that first sale?
That’s all in terms of advice. Now it’s time to
get to work on generating sales
The first sale might play hard to get
, but by using some of these tricks it will come sooner or later.
And you, how many of these strategies do you already use? Which one are you thinking of trying first?