5 Unknown SEO E-Commerce Tricks to Help you Generate More Organic Sales

SEO is a large and often unknown field. However, it is one of the key factors that you must continue to learn about if you want to succeed with your online shop . In today’s article we will show you some e-commerce SEO tricks that are often overlooked or forgotten simply because of a lack of awareness. Are you ready to jump to the first position on Google?

1. Fill out the metadata

It is often said that you need to carefully write your product descriptions when talking about SEO for your e-commerce, but metadata is just as necessary for Google. On the one hand, you must include page titles including the keywords you want to position , that is to say, those words by which the users will find us. For example, if you want to position the category “Fiction Books”, make the name of said category “Shop’s Name – Fiction Books”. If the category includes several parts, a good way to distinguish them is by using the vertical bar (|). On the other hand, you mustn’t forget about the meta description , which is a short explanation of the content that will appear in the search results. This description should also include the keywords, especially in the first line, to improve your positioning.

2. Improve the site load speed

Google has been betting on user experience lately, and some proof of this are the famous algorithm updates against duplicate content (Panda) or unnatural massive links (Penguin). This is the reason why Google likes sites that load quickly . If you have a slow website, Google will move you to the lower positions because the user experience that you are offering can be improved. Besides, a slow website will test the visitor’s patience and it will increase the bounce rate . There are several different tools out there to evaluate your site’s speed, such as Pingdom , Gtmetrix , or PageSpeed Insights by Google itself. One good trick to test how quickly your website actually loads is to visit it using the incognito mode of your browser.

3. Setting Up URLs

There is another detail that you must take into account regarding e-commerce SEO: activating the Canonical URL. You can do this from within the preferences of your preferred e-commerce platform or plugin in Preferences > SEO & URLs > Set Up URLs, or look for a similarly titled menu item. The Canonical URL is just a tag embedded in the <head> section of the HTML code of the e-commerce web. If you don’t add this tag, Google will think that http://www.yourecommerce.com and yourecommerce.com are two different sites and your site could be penalized for content duplication . Regarding URLs, it is also important to make them search engine friendly . Again, you just need to go to “Set Up URLs” and check “Yes” next to the “Friendly URL” option.

4. Create a sitemap and robots file

A sitemap.xml is a file that contains an index with all of the pages in your website. Creating it will help Google know what exactly the structure of your site is , regarding both design and content, so it can be scraped more easily You can create a free sitemap by using the Google Sitemap Generator module and sending the file to your Google Webmaster Tools account. Regarding the robots.txt file, it is a sort of notification to Google that contains the page information that a company wants to be indexed in the search engine. You can create it by going to Preferences > SEO & URLs > Generate robots.txt file.

5. Improve your categories’ SEO

We have already explained the importance of optimizing the SEO of your product pages , but those pages that may seem to have a minor role are also important for e-commerce SEO. Instead of forgetting about these pages, we should work on their SEO, as we do with any other pages:

  • Add H1 and H2 titles : categories will be in the H2 of the Home page, yet they will be the H1 of the category page itself.
  • Make categories that coincide with keywords : the content must be determined by the keywords study.
  • Include original descriptions of considerable length : properly explain what a category really includes.
  • Use optimized images with title name and alt characteristics : you will improve the SEO and the load speed.
  • Include videos : remember that, amongst other things, they increase the time the user spends on your website.
  • Use internal links : link the category text to other contents.

Remember that detailed information and good On Page SEO for your Categories means an optimization of the user experience, which means better positioning.

Let’s get positioned!

These are the 5 SEO tricks for e-commerce that will boost your e-commerce shop into the first few positions when searching for your niche. Remember that even if it seems tedious, you should devote time to the SEO of your online shop since traffic and sales depend directly on it. And you? Do you already appear on the first page?