Strategies for Enhancing Your E-commerce Brand

Finally, you’ve done it! You have set up your online store . However, you have now realized how difficult it is to create your own trade name, to enhance it and to establish proper branding . To help you with this task, today’s article is directed towards helping you and teaching you the most effective branding strategies. Are you ready?

1. Design your brand

It is all about perceptions and senses. Nike sells sport shoes, but what the client is really buying is an idea. For the most successful companies in the world, products are just an excuse . What they actually sell you is their own identity, related it to some specific values and lifestyles. If you thought that branding was all about graphic design, get that idea out of your head now. The truth is that branding is everywhere, from the way you execute your services to the tone used in your emails.

How can you achieve effective branding?

  1. Define who you are : write a list of adjectives that describe your shop’s personality, as if it were a person. Think about it, what do you offer that other shops don’t? What are your strong points?
  2. Define your target audience : identify your ideal client, make it clear to which audience your product is directed. Do not compete on prices, not everyone is ready for what you are offering. Think about yourself as a Ferrari dealer. Most people cannot afford it, which in no way makes you less valuable, but rather the opposite.
  3. Define your style : apart from from the previous two ideas, decide how you want to be thought of. What emotions do you want to arouse? What values do you want to be associated with? Now you are ready to portray all of those ideas through some graphic design by creating your logo, defining your colours and your corporate typography.

2. Add value using content marketing

Nobody is going to buy from your shop on their first visit ‘just because’. You must offer content that is both valuable and interesting to your client. Make sure to upload content regularly, whether it be a written blog post, a video on your Youtube channel, or creating an audio podcast through Soundcloud, Ivoox or Itunes.

3. Plan your email marketing strategy

Many online shops think they need to be on every new social media site in order to strengthen their brand, but the reality is that it is email that continues to drive sales. It is essential that your website allow people to subscribe and that you keep growing your contact list so that clients receive your content in their inboxes. A good strategy is to add a Lead Magnet to your site . That is to say, some related content that people can download in exchange for subscribing to your email list. It could be an eBook, for example.

4. Get the most out of copywriting

Offering free useful items is great, but don’t forget that your main goal is still the same: to sell . Make sure you plan all of your newsletter texts and landing pages in accordance with the persuasive methods of copywriting . Focus on the problem that you are going to solve for your client, convince them that every day they spend without buying your product is a wasted day, and include calls to action.

5. Include testimonials

Nobody is going to believe your products are good just because you say so. You need to use recommendation marketing: people’s comments and references that support your reputation. The bigger following your reference has or the better their position in the sector, the better value their testimonial will have. Contact influencers who share your values and send them products so that they can try them out, if necessary. They will generate qualified traffic for your site and along with it, more sales.

6. Be careful with your shipping times and offer guaranteed returns

Surely you have bought something from Amazon. The product normally arrives within 24 hours and in the case that you need to return it, they come pick it up for free and they give you your money back as soon as they get the product. The goal is very clear: to keep the client satisfied . Apart from the selling itself, the most important thing is to uphold your reputation long-term and for buyers to come back and recommend you in the future. Remember that investing time and money in improving your customer support is not an expense, but rather an investment that yields high returns.

Let’s get to it!

Now there are no more excuses holding you back from taking your online shop to the next level. You will have to work hard and results will only come if you keep at it. But, if you use the strategies that we’ve mentioned, there’s no doubt that you will become unforgettable in the mind of your clients and that your trade name and branding will send you to the top.