Which is the ideal e-commerce platform for your online shop?

Now that you have already decided that you are going to create an online shop , you know what you are going to sell and you are sure about what your shop will focus on, the only thing left to do is actually create the shop. Do you know which e-commerce platform to choose? Do you know the advantages and disadvantages of each of them? The answer is probably “ no ”. In this article we will explain the 4 best e-commerce platforms along with their advantages and disadvantages so you can choose accordingly.

Before you choose, do you have a basic plan?

It is useless to choose an e-commerce platform if you do not know how your online shop is going to be. Before making a decision, we recommend that you ask yourself the following six questions:

  1. How many products is my shop going to have?
  2. How many languages am I going to sell in?
  3. Which apps or modules do I need?
  4. Is this compatible with the payment method I am going to use?
  5. How is the stock going to be dealt with (ERP, shop, …)?
  6. Am I planning on expanding the shop or will the products remain the same?

1. Prestashop

Prestashop is a simple and intuitive option for those who do not want (or cannot) hire someone to create their online shop, and if you want something simple. Maybe, Shopify is even easier to use.

Advantages of Prestashop

  • Really easy-to-use administration panel.
  • Compatible with shared hosting and servers.
  • There are plenty of both free and affordable professional-looking templates.
  • It is easy to configure to improve SEO .
  • It includes dozens of e-commerce modules.

Disadvantages of Prestashop

  • You need to buy the modules to get vital functions for many types of online shops.
  • The translations to other languages, except English, leave much to be desired.
  • The product cards are very simple. If you need more complex ones, it is necessary to hire a website programmer.
  • There are any errors when dealing with large catalogs.

Shopify

Shopify is the direct competitor of Prestashop and it can be said that they are really similar. The advantage is that it is even easier to use , since you can have your online shop up and running after only a few clicks, even if you do not have a server or hosting.

Advantages of Shopify

  • It does not require a hosting because it hosts the shops directly on its own platform in the cloud.
  • Simple and direct installation. After a few clicks your online shop will be working.
  • The translations are quite accurate.
  • The templates are cheap and easy to configure.

Disadvantages of Shopify

  • It is impossible to modify the code of the shop.
  • It is completely inflexible, if you want to do something that Shopify does not want you to do, it will be impossible to program it.
  • The server is in the USA so the site’s speed can be slower.
  • It may be difficult to program the SEO correctly.

WooCommerce

Woocommerce is really popular because it is the plugin that allows you to create an online shop in WordPress . It is the best option for those who know how to use WordPress because they will not need a programmer and they could configure the shop taking advantage of all the plugins and benefits of this free CMS.

Advantages of WooCommerce

  • It is extremely easy to use since it is based on WordPress.
  • There are hundreds of free templates that allow you to include all types of products and shops.
  • It can be integrated with other free WordPress plugins that can add many extra functions.
  • It does not require dedicated hosting; a shared one is more than enough to make it work.

Disadvantages of WooCommerce

  • It is not a native e-commerce software. It is a WordPress plugin and it works alongside it, so it can have some limitations.
  • It is impossible to create a big catalog without running into some type of error.
  • It offers little security against hackers attacks because WordPress itself is not very secure.
  • It requires you to buy some extensions or functions that are included by default in Prestashop and Magento.

Magento

Magento is the most complete e-commerce platform . None of the above mentioned can compete with it in regards to power and features, but it is also the most demanding platform to use and, unless you are a programmer, it will be impossible to do it on your own.

Advantages of Magento

  • It adapts to projects with a large volume of products.
  • It does not require you to buy almost any modules to make it work.
  • The product cards are very versatile and they do not require you to program them to configure them.
  • It is more stable and protected against errors and attacks than the other platforms.

Disadvantages of Magento

  • It is necessary to host the shop on a VPS or dedicated server.
  • The control panel can be difficult to use if you are not familiar with programming languages.
  • It is not economic or advisable for smaller or newer online shops.
  • You will need to have a programmer available to do any modifications.

Now you know the best options available. Do you know which e-commerce platform to choose for your online shop?