My online shop doesn’t sell, what can I do?

Almost every online shop owner has said this sentence at one time or another:

My online shop doesn’t sell.

Due to the fact that so many people have launched their own e-commerce shops , this situation is becoming more and more common. The thing is, that with just €200, a Wordpress template and an idea, anyone can start an online shop . This means that a lot of people make the jump to creating an online store without planning or thinking about how much effort it really takes to start from scratch and make it work. Does this mean that all of the shops that don’t sell can be explained by their lack of good planning? Of course not. There are many other reasons and possible solutions to these problems as well. And that is exactly what we are going to talk today about: the 3 common problems why a shop doesn’t sell and how to solve them and sell online successfully .

1. You think visitors come on their own

As we have mentioned before, there are very few obstacles in the way of creating an online shop. You can use any e-commerce platform and create your online shop in just a day. However, that doesn’t mean that you are doing it well. This is why more and more people think that they can create an online shop and simply wait for the visitors roll in. They do not know the effort and work required to find visitors and even less so how to get them to their shop. So what is the solution to this problem? It is pretty obvious: to start generating sources of traffic to your shop . And, you are lucky because at Doofinder we have several tutorials about how to do just that:

2. You have a lot of visits but you don’t sell anything

The other typical problem is that of the shops that, despite having thousands of visits, do not generate any sales. The conversion rate is less than 1% and every day the owner gets more desperate while thinking about all the lost sales. The online shops with this problem are usually those that don’t portray confidence, are not well designed, or have a painfully difficult buying process that leads to more and more abandoned carts. What is the solution? Normally it is one of the following:

  1. Choose the appropriate e-commerce platform: you may be using one that is not conducive to your type of business or one that does not allow you to add the options that could raise your conversion rate. Learn about the advantages and disadvantages of the 4 main platforms and choose the one that best fits your shop.
  2. Add elements that build confidence : not having a legal disclaimer, a clear return policy, FAQ section, or a live chat can generate a lack of confidence. Some of these elements are compulsory by law, so adding them will not only help you comply with the law, but it will also help you to sell more.
  3. Get buyers back to their abandoned carts: check out our tutorial on how to get buyers back to their abandoned carts and recover all of those lost sales.

3. You are in a niche with too many competitors

Human beings have the unbelievable capacity to think that just because something has worked for someone else, it will also work for them. This is why sometimes, without thinking, we get ourselves into market niches with cutthroat competition. Your online shop being easy to set up does not mean that the market entry barriers will also be so easy to overcome . So, is it impossible to compete against the e-commerce giants? Of course not, there are always options. The problem is that in order to compete in an oversaturated sector (such as shoes, toys, t-shirts or video games) you need to differentiate yourself from the rest. You cannot just be “another shoe shop”. You need to be “THE shoe shop”. The first solution to this problem is to create a business branding plan that differentiates you from the rest of your competition . You need to find that little extra something that your shop and only your shop offers. The second solution is to specialise your shop. It is not the same thing to say “ I am going to create an online shop for t-shirts ” as it is to say “ I am going to create an online shop for animal face t-shirts ”. You reduce the number of competitors (you are no longer selling t-shirts, you sell t-shirts with animal faces) and you also add that branding touch to your shop.

What are you going to do to start selling online?

The solutions to these 3 problems are not easy. You cannot get traffic, improve the conversion rate and differentiate yourself in just a day or two. It is a long-term job that takes time, patience, and investment. Are you ready to take advantage of these three resources? If you are, a better future in the e-commerce world awaits you. Now we want to know your opinion: how do you improve sales in your online shop?