5 eCommerce trends that will succeed in 2022

In the ever-changing digital business world, how good would it be to have a crystal ball in our hands, to tell us what the future holds and what things are likely to come, so that we can anticipate and take advantage of them, right?

Something like a tip-off that tells us, “shopping by vision, through three-mensional glasses will be real from…”. Too futuristic, we know, but the truth is that the digital world never stops updating, in a constant movement that makes it not only mature, but also “evolutive”. 

The one who’s updated about the latest news, wins. And, to help you, we’ve resumed the 5 eCommerce trends set to stand up in 2022, so you can take advantage of the ones that can be more likely to your online store

And not only that, we’ve also talked with experts of this and more sectors that support ones… And give us some previews as well. 

Do you want to know which are the eCommerce trends that will rise in 2022

Let’s go for it!

👉 The 5 key eCommerce trends that stand out in 2022 

In the last years, consumers and online shops hardly bet for mobile devices and social media as a quick and easy online shopping source

But everything has changed. Life make us set priorities, choose times and devices to make everything even easier. We have studied articles, talked with clients and with our own analysts and find this conclusion of 5 trends of change. 

Intrigued, Yeah? 😉 

✅ 1. New consumer behaviour 

We have traditionally divided customers by age, sex purchasing power, where they live… Those patterns were useful for a time, but currently we have much more data about consumer behaviour and the data is telling us surprising things about people’s preferences. 

Greater variety. This translates in the importance of understanding the “liquid audiences, those who don’t respond to patterns, because increasingly there’s a bias towards groups of people with preferences, but still highly personalised. Yes, it’s the age of personalisation, in every sense! 😉 

Shopping spikes during working hours

Consumers no longer understand rules or timetables. 

From this last year the conclusion is clear: we buy when we want, how and where we want. This applies too, to working days, in which the percentage of online shopping is higher compared to other hours such as evening or afternoon, when we prefer to “rest” from our digital devices.  

In holidays, consumers prefer to enjoy “analogical plans” 

Just as shopping increases during school hours, the days off are literally “free“. 

The fact is that there is a preference for complete disconnection on public holidays, when we prefer to enjoy analogue plans. After all, there’s always time to shop online, everything “in one click”, right?

Split payments win relevance

Offer a easy check-out process to your customers, as different payment methods will always help you stopping the rate of abandoned carts. You know, that moment when, with a full basket, the customer leaves without even saying goodbye… And without buying. 

From all the new ways and options that are emerging, the split payment wins relevance, making it easier for the client to buy the most expensive products, without the fear of making a big inversion in just one shot. There’re so many examples like this right now, like Klarna, Aplazame… 

✅  2. Total flexibility: anytime, on any channel (and at any price)  

If there is one thing that is clear about the eCommerce trends that will reign as king in 2022, it is that online business will continue to grow when compared with physical stores because consumers have “got the bug” of online shopping. 

It is true that we go out more, we spend more, etc.; however, the reality is that convenience takes precedence over everything else. And it’s not just a question of convenience but also of the special offers and discounts which can additionally be found. Because when a customer searches for something and buys it on the internet, what they actually have in mind are two things: being at home and their wallet. That is, they want their purchase delivered to them effortlessly and with the maximum possible savings. 

The “showrooming” trend grows, linked to “dynamic pricing” 

How well do you know your customers? Many times they go to the physical store only to end up buying the same product that they looked at in the physical shop online… do you know why this is?

The term that defines this behavior is “showrooming;” i.e., they are out and about looking at shop windows but not buying. Instead, they are taking note of the model, item number, and they even try the size that they prefer, only to go online afterwards to search for the best price for the same product — after all, online there are more options. 

And the fact is that the internet is the king of dynamic pricing, a widespread technique in which prices fluctuate with demand. And, like everything else in life, the best bidder takes the lot: buyers will go directly to the website where the product they are seeking has the best price. 

M-commerce: online shopping at your fingertips

Here mobile devices (smartphones, tablets, etc.) are the perfect ally of all eCommerce sites. More specifically, more than 63% of consumers currently use mobile devices to make online purchases.

As we said before, customers take quick advantage of the down time that they have between work and rest. And being able to do so in just a few “clicks” through a device that allows you to have everything at your fingertips makes online shopping easier than ever. 

Therefore, having a responsive eCommerce site with an adapted search engine is important. If your customers search for the product they want and find it quickly, their purchase will be direct. 😉 

While it is true that carrying out an optimal internal linking in a medium-large eCommerce is complicated, and the internal pagerank of each URL comes into play, but for this you can use a tool like Dinorank.com which will greatly facilitate this work.

And don’t be afraid of the diagram with all these ramifications, even if you have many URLs and at the beginning it makes you respect it, you have to start working on the SEO of your eCommerce: here you have a guide that will help you.

Marketplaces to take further advantage 

Have you ever heard of this concept? “Marketplaces” or “online marketplaces” are a type of multi-product eCommerce site where consumers can find a wide variety of products: all different types and brands. 

But be careful: although having your products on a marketplace can always have advantages, it also has some disadvantages (such as having competitors nearby who are better positioned on the site than you, prices, etc.)

So if you decide to go for this online sale option, you must evaluate the options and the advantages that said options can bring you, ensuring they are always in line with your business model and products. 🙂 

In addition, this can be a good place to contribute with your environmental footprint, taking into account sustainable delivery packaging — something that we see more and more in eCommerce. 

  3. Increasingly smart shops which are easier to improve 

Since sites understand human beings increasingly better and respond to users’ actions more and more, this list has to include Artificial Intelligence — like search engines that bring us closer to the future as the days pass. 

As consumers move forward and diversify, creating thousands of trends, technology gives us a little wiggle room thanks to knowledge, which helps to improve systems, define patterns (as much as possible), and better tend to the end consumer so that he or she ends up buying. 

In short: we must understand, analyze, and facilitate. Easy, isn’t it?

To infinity and beyond with improved UX

In this step (and as the foundation of everything in eCommerce), the user experience is the most important thing. Because an unhappy user leaves and never comes back, while users who are satisfied with their purchase, the process, and the brand will always stick with you — not only making a purchase but also recommending your shop to their close circle of friends. 

And you know what they say in eCommerce: “a recommendation is worth its weight in gold….” 

Artificial intelligence brings us closer to understanding our customer: to making life easier for them and making them love us (and buy from us). For example , with features such as voice search or image search, which allow for faster and simpler searches by the consumer. 

And you have to give them everything!

“Low-code” platforms

These platforms have a way of handling one thing that drives people mad when they manage an eCommerce site: the code — they lack it. This makes them easy to install in just a few minutes, having so many advantages…. 

And in the era of digitization and ease, anything that can improve systems is a must. For that reason, it is expected that this year “low-code” platforms and tools (such as Doofinder) will be main players, maximizing resources and making processes profitable. Do you already have one such platform on your eCommerce site?

Try Doofinder for 30 days for free.

  4. Live sales: the home shopping channel moves to the internet

Covid has made us aware of the value of live broadcasts, especially through YouTube and other social networks, such as Twitch. Terms like “streamer” were not known before the pandemic.

It was only a matter of time before this trend got applied to electronic commerce. 

Earlier, we told you that m-commerce would continue to be a great eCommerce trend in 2022. This defines the next point, which is focused on social media. Although we are not just talking about Instagram and TikTok…. 

We obviously know that they are positioned as the two most powerful social networks in terms of sales, because they are true “marketplaces” in and of themselves. And this, added to brand content and the push made by influencers through their profiles, undoubtedly gives us a good boost to sales — but, what happens if new options arrive?

Are you familiar with the “Shoppable TV” concept?

Among these new options, there is one that stands out and is linked to the television. It’s something that we could see in any Hollywood movie in the purest of futuristic styles and which seems to be here to stay. Do you know what “Shoppable TV” is?

It consists of being able to buy the product that an actor is wearing or using in a series, doing so at the precise moment when the series is being watched. This is done through a point that appears above the product in question and which has a QR code that leads directly to the purchase. Is this science fiction or reality?

We won’t have to wait long for this to be a reality, apparently.… 

Livestreaming” is here 

Live shows have become especially relevant among consumers, who now sign up for spots to see their favorite influencer or “streamer” when they have a special broadcast planned. 

This is something that the great experts are quite familiar with, taking advantage of the trend to present collections, talk about special products (by their brand or by firms with which they collaborate), etc. All this brings the product and/or brand much closer so that people can buy directly by clicking on “like,” leaving a comment, and accessing the link for the product — all in a matter of seconds. This is something like the home shopping channel” that we’re all familiar with from the past, but in a format that has never been seen before: live and without interruptions (a good example of this is @freshlycosmetics, which takes advantage of these channels to present their products in a different way that is closer to the consumer).  

  5. Close and respectful: eCommerce is humanized

Considering everything that we mentioned previously, brands will have to make life easier and easier for customers. They have to have a close relationship with consumers and, by doing so, they will get a noticeable increase in sales. Therefore, the more they approach the consumer and make things easier for him/her, the more likely it will be that for the consumer to end up taking the bait. To what extent will the idea of things being just a “mouse click away” become true?

Delivery: from online to “physical” in no time 

We increasingly prefer convenience. Shops give us that convenience, so why not take advantage of it? Make a one-click purchase and have the item delivered to you at home almost the next day: it couldn’t be easier!

But not everyone likes to pay the dreaded “shipping costs” and stores know that. Taking advantage of the trend of in-shop pick-up, some firms have become even more digitized by installing automatic delivery devices to improve wait times, as is the case of Zara — a pioneer in this field with their “self-service” kiosks. Likewise, there is Fashionalia, which has implemented a system with digital screens in physical stores — the screens can be used to search directly (with Doofinder ;D) to find products more easily.  Has the self-service era arrived?

Subscription models

We increasingly see that many brands offer their customers the chance to buy products on a monthly basis. Subscriptions can be done as a recurring purchase of something basic, thus offering help in the process so that the consumer does not have to be thinking about the purchase every month, or as special packs by subscription only. Either way, this is an increasingly widespread shopping scheme and a clear example of this is the “Primor Box” that Primor has recently launched, as well as the variety of options that Simple offers. Are you familiar with them? Subscription models will be a strong bet in 2022!

Changes in advertising, goodbye to cookies

You’ve probably read that Google is making a series of changes to its cookie management policies.

Basically, the thing is that not so much information will be gleaned from the customers your site impacts, because information is becoming a bit more private and confidential. Therefore, finding your customers to offer them products or special discounts will be a somewhat different task. 

This is not something that will affect eCommerce sites overnight, but it is true that advertising on social networks will lose value compared to other options. And, hence, new options will emerge to help you continue attracting your audience — don’t worry about that. 

👉  eCommerce trends, what conclusions can we draw?

We’ve mentioned the eCommerce trends that appear to be gaining ground for this coming 2022. This may sound crazy, but it seems as if we “ain’t seen nothing yet” and, perhaps, the futuristic images that we’ve seen in so many films will gradually turn into a reality: 

  • Revolution in the profile of consumers.
  • Growth of new platforms for online commerce.
  • Revolution of artificial intelligence. 
  • Expansion of “social commerce” platforms.
  • Change in how we approach and make proposals to the consumer.

And the conclusion of all this, in short, is the following: we will increasingly buy fast, simple, and by means of tools that make our lives easier “in just one click.” This is something that is backed up by the experts who have left us their messages in this post, don’t you think?

👉 The importance of a search engine to keep growing

In this day and age, in order to continue growing and increase your audience, it will be very important to have your eCommerce site up to date so as to try out the options and find the ones that work best with your customer base. 

Did you know that 20% of the visitors who connect to your online shop use the site-specific search engine to quickly find the products they really want? 

This is one of the most important points that we have highlighted: we want to get what we are looking for in the fastest and easiest way possible. And to accomplish that, you’ll need to have an advanced search engine that meets the needs of your customers, learns from their behavior, and yields relevant results. 

You can get a free trial of Doofinder  by installing it in less than 5 minutes. It is free to try and there is no obligation to buy. 

So, what are you waiting for to take your eCommerce site to the next level in the near future?

TRY DOOFINDER FREE FOR 30 DAYS

FREE EBOOKS