Landing pages are like the storefront of your online business, and can make all the difference when it comes to attracting new customers, promoting products or services, or generating leads.

But with so many landing page designs out there, it can be hard to know where to start. 

That’s why we’ve put together this list of 23 landing page examples to inspire you and help you create landing pages that convert. 🤩

We’ll take a closer look at a variety of landing page types, including product landing pages, free trial landing pages, event landing pages, and more. 

For each landing page type, we’ll share real-world examples of landing pages that have achieved impressive results, as well as best practices and tips for designing landing pages that convert.

Whether you’re a marketer, business owner, or just curious about landing page design, this blog post is for you. 

So, let’s dive in and discover how you can create landing pages that grab attention, persuade visitors, and drive conversions. 💪

Do’s and Don’ts: Landing Page Design

Landing pages are like a first impression on a blind date – they can make or break the potential for a lasting relationship with your brand. 

When someone clicks on a link and lands on your page, it’s your chance to make a great impression and start building trust with your audience and gaining customer loyalty.

But how do you create a landing page design that really wows? 

Here are a few best practices that you should keep in mind:

🔍 1. Keep it simple: 

Don’t overwhelm your visitors with a complicated layout or too much text. Keep your landing page clean and easy to navigate, with a clear message that gets straight to the point.

💡 2. Focus on your offer: 

Your landing page should be all about what you’re offering and why it’s valuable to your target audience. Make sure your headline and copy clearly communicate the benefits of your product or service.

📸 3. Use high-quality visuals: 

Show, don’t tell. Use high-quality optimized images and videos that showcase your product or service in the best possible light. But don’t go overboard – too many visuals can be just as overwhelming as too much text.

🌟 4. Include social proof: 

Social proof, such as customer product reviews or testimonials, can help build trust with your audience and increase the chances of them converting. People trust what others have to say about your product or service more than what you say about it.

🔝 5. Optimize for SEO: 

If you want your landing page to be seen by potential customers, you need to optimize it for search engines. Use relevant keywords in your copy and meta descriptions to make it easier for search engines to find your page.

📱 6. Make it mobile-friendly: 

More and more people are using their phones to browse the internet, so it’s crucial that your landing page is optimized for mobile users. Make sure your page loads quickly on mobile devices and that it’s easy to navigate with a small screen.

The Best Landing Page Examples

Sign Up Landing Page Examples

One type of landing page that’s particularly effective for growing your email marketing list or customer base is the sign-up landing page. 

These pages are specifically designed to encourage visitors to sign up for your newsletter, webinar, free trial, or any other lead magnet that you may be offering.

A well-designed sign-up landing page can be a game-changer for your business, as it provides a focused and compelling message that encourages visitors to take action. 

By optimizing your sign-up landing page with persuasive copy, eye-catching visuals, and a clear call-to-action, you can increase your conversion rates and attract more leads to your sales funnel.

Let’s take a closer look at some of the best landing pages that will inspire you to create your own. 

1. Instacart

Instacart is an online grocery delivery service, and their landing page is simple and straightforward, focusing on the benefits of their service.

What I Love About This Landing Page: The headline is clear, the subheadline goes into more detail about their benefits, and they build trust with customer reviews or ratings.

What I Would Change: I would add more visual elements to break up the text and make the call-to-action button more attention-grabbing.

Overall, it’s a great example of an effective landing page design with a few small tweaks that could make it even better.

2. Freshly Cosmetics

Freshly Cosmetics is a natural cosmetics brand, and their landing page is colorful and visually engaging, featuring their products and mission.

What I Love About This Landing Page: The bold images and bright colors grab your attention, and the message about their commitment to sustainability and natural ingredients is compelling.

What I Would Change: The call-to-action button could be more prominent, and some customer reviews or social proof could build trust with potential customers.

3. Airbnb

Airbnb is a popular vacation rental platform, and their landing page is refined and professional, highlighting unique experiences of becoming an Airbnb host.

What I Love About This Landing Page: The image of the map with available accommodations and experiences is captivating, and the sliding scale earning bar is easy to use.

What I Would Change: Some social proof from happy Airbnb hosts could increase credibility.

4. Hello Fresh

Hello Fresh is a meal kit delivery service, and their landing page is clean and informative, showcasing their special limited time offer for new customers.

What I Love About This Landing Page: The images of delicious meals are mouth-watering, and the offer is clearly laid out.

What I Would Change: Some social proof from satisfied customers could increase credibility, and the call-to-action button could be more attention-grabbing.

5. Rent The Runway

Rent the Runway is a fashion rental service, and their landing page is stylish and sophisticated, featuring their clothing options and subscription services.

What I Love About This Landing Page: The subscription plans and pricing are clearly laid out.

What I Would Change: Some images of chic outfits could entice more customers to try their service, and the call-to-action buttons could be more prominent.

6. Disney Plus

Disney+ is a streaming service for movies and TV shows, and their landing page is colorful and engaging, featuring their exclusive content and partnership with Hulu and ESPN+.

What I Love About This Landing Page: The copy is straightforward and simple, and the CTA button is attention grabbing. 

What I Would Change: Some images of popular TV series, movies, or characters could be more eye catching to the customer.

7. Elle Magazine

Elle Magazine is a fashion and lifestyle publication, and their landing page is stylish and modern, showcasing their content and subscription options.

What I Love About This Landing Page: The woman in the stylish outfit and the beautiful photography are visually stunning, and the subscription offer and pricing are clearly displayed.

What I Would Change: Nothing! This is one of the best landing pages on the list!

Free Trial Landing Page Examples

Free trial landing pages are designed to offer potential customers a risk-free way to try out your product or service. 

They typically include a clear call-to-action (CTA) that encourages visitors to sign up for a free trial and experience the benefits of what you have to offer. 

These pages can be highly effective in convincing visitors to take the leap and become paying customers, as they allow people to try out your product or service before committing to a purchase.

But what makes a great free trial landing page? 

Let’s explore some of the key design elements and examples that can help you create free trial landing pages that convert. 

So, let’s dive in and take a look at some examples of effective free trial landing page ideas! 🚀

8. Spotify

Spotify is a music streaming service, and their landing page for their free trial is polished and engaging, featuring their vast library of music.

What I Love About This Landing Page: The clean design and use of bold colors make the page visually appealing, and the messaging about canceling at any time.

What I Would Change: Some images of popular artists or newly-released albums could add to the exclusivity of the music streaming service.

9. Canva

Canva is a graphic design tool, and their landing page for their free trial is colorful and creative, showcasing their design capabilities.

What I Love About This Landing Page: The use of vibrant colors and images is visually engaging, and the messaging about creating professional designs easily is compelling.

What I Would Change: The page could benefit from more concise messaging.

10. Walmart +

Walmart+ is a membership program for discounts and perks, and their landing page for their free trial is simple and informative, featuring the benefits of their program.

What I Love About This Landing Page: The messaging about free delivery and member savings is clear and concise, and the pricing is easy to understand.

What I Would Change: Some customer reviews or social proof could increase credibility, and the page could benefit from more visual elements.

11. Ancestry

Ancestry is a genealogy service, and their landing page for their free trial is informative and uplifting, highlighting the potential for discovering one’s family history.

What I Love About This Landing Page: The messaging about uncovering one’s roots and connecting with family history is powerful, and the use of personal storytelling and images adds an emotional element.

What I Would Change: The call-to-action button could be more prominent, and the copy could be simplified.

12. Obé Fitness

Obé Fitness is an online workout platform, and their landing page for their free trial is energetic and vibrant, showcasing their fitness classes and instructors.

What I Love About This Landing Page: The use of bold colors and video is visually engaging, and the messaging about fun, effective workouts is appealing.

What I Would Change: Nothing! I really love this landing page and think that it’s very convincing.

13. Adobe Creative Cloud

Adobe Creative Cloud is a suite of design and creative tools, and their landing page for their free trial is professional and informative, highlighting the capabilities of their software.

What I Love About This Landing Page: The messaging about creating ideal eCommerce designs and unlocking one’s creative potential is compelling with clear video examples.

What I Would Change: Some social proof from satisfied users could increase credibility.

Product Landing Page Ideas

One of the most common types of landing pages is the product landing page. 

As the name suggests, product landing pages are designed to showcase a specific product card or set of products and convince potential customers to make a purchase. 

These landing pages are commonly used by eCommerce sites, but can also be used by businesses selling physical or digital products.

Creating an effective product landing page requires a combination of design, copywriting, and marketing skills.

You need to grab the visitor’s attention with a compelling headline, entice them with product images and descriptions, and make it easy for them to complete a purchase.

So, if you’re looking to create a product landing page that converts, keep reading for some inspiration to make your landing page stand out from the crowd!

14. Volkswagen

Volkswagen is a car manufacturer, and their landing page for their all-electric car is sleek.

What I Love About This Landing Page: The inclusion of their partnership with the Antman movie is engaging, and the messaging about electric cars is clear.

What I Would Change: The page could benefit from more specifications and information about the car. 

15. Pretty Litter

Pretty Litter is a cat litter brand, and their landing page for their product is colorful and informative, highlighting the benefits of their unique formula.

What I Love About This Landing Page: The messaging about odor control and health monitoring is compelling, and the use of bright colors and graphics is visually engaging.

What I Would Change: Some social proof from satisfied customers could increase credibility.

16. Doofinder

Doofinder is an AI-powered search engine for eCommerce websites that helps online stores boost their sales by enabling customers to quickly and easily find the products they’re looking for.

What I love: The Doofinder product landing page is clean, concise, and easy to navigate. I love the use of bold, contrasting colors to draw attention to important information, and the clear call-to-action button that encourages visitors to sign up for a free trial.

What I would change: Nothing 😉

17. Only What You Need

OWYN is a plant-based protein brand, and their landing page for their product is clean and informative, highlighting the ingredients and nutritional information.

What I Love About This Landing Page: The messaging about clean, plant-based protein is appealing, and the page highlights some key ingredients.

What I Would Change: Including some more information about the ingredients could be useful for the customers.

18. iRobot

iRobot is a robotic vacuum cleaner brand, and their landing page for their product is modern and informative, featuring the key features and benefits.

What I Love About This Landing Page: The messaging about the 2-in-1 cleaning features is compelling.

What I Would Change: The page could benefit from more visual elements to break up the text, and some social proof from happy customers could help with the product’s credibility.

19. Apple AirPods Pro

Apple is a technology company, and their simple landing page for the Airpods Pro really makes a statement.

What I Love About This Landing Page: The simple text and big image is really eye-catching.

What I Would Change: The page could benefit from more information such as special features and pricing.

20. Ugg

Ugg is a footwear and apparel brand, and their landing page for their classic boots is stylish and informative, featuring the materials and benefits.

What I Love About This Landing Page: The use of a high-quality image and interactive is visually engaging, and the messaging about sustainable materials is clear.

What I Would Change: Nothing! I like the simplicity of the landing page design and think that the messaging piques customer interest.

Event Landing Page Examples

One type of landing page that’s particularly important for event promotion is the event landing page. 

Event landing pages are designed to provide all the information that potential attendees need to know about an upcoming event, and to persuade them to register or buy tickets.

Whether you’re planning a marketing conference, workshop, or online event, keep reading to see some winning event landing page ideas.

21. Online Marketing Rockstars (OMR) Hamburg

Online Marketing Rockstars (OMR) Conference has a stylish and professional landing page with a modern design that captures the essence of the event.

What I Love About This Landing Page: Bold typography and high-quality imagery that immediately draws you in.

What I Would Change: Add a clearer call-to-action button to make it easier for visitors to register for the event.

22.  New Orleans Wine & Food Experience

New Orleans Wine & Food Experience has a vibrant landing page with mouth-watering food imagery and event features.

What I Love About This Landing Page: The use of multiple CTA buttons to increase attendance possibilities. 

What I Would Change: Add more information about the event, such as the schedule or featured chefs, to give visitors a better idea of what to expect. 

23.   Van Gogh Immersive Experience Expo

The Van Gogh Immersive Experience Expo has a stunning landing page with a beautiful color scheme and eye-catching video clips that create a sense of wonder and awe.

What I Love About This Landing Page: Design that captures the essence of the immersive experience itself.

What I Would Change: Nothing! In my eyes, this landing page is perfect.

Create Your New Landing Page Now!

Are you ready to take your eCommerce game to the next level? Then it’s time to create a new landing page!

Now that you have a better understanding of what it takes to create high-converting landing pages, it’s time to get started on your own. 

Whether you’re promoting a new product, service, or event, your landing page can make all the difference. 

So, use these landing page ideas as a starting point, follow our expert tips, and let your creativity run wild!

Remember, your landing page should be visually appealing, informative, and easy to navigate. This could be the first touchpoint in your customer’s journey.

By keeping these principles in mind, you’ll be able to create landing pages that engage and convert your visitors. 

So, what are you waiting for? Start creating your new landing page now and take your eCommerce business to the next level! 🚀💻