How to Get More Followers on Facebook: 23 Easy Ways

Ever since the rise of social networks a decade ago, they have been becoming yet another marketing channel for companies to contemplate. In fact, an effective social media strategy could even catapult your e-commerce into success , just like we saw in our analysis of the Hawkers case.

With Facebook being the cornerstone of all the social networks, with more than 2 billion users, today we are going to show you a few tricks in order to get more likes on Facebook and increase your sales as a result.

Are you ready to increase your sales thanks to new followers on Zuckerberg’s social network?

Is a Strategy to Get Followers on Facebook Still Worth It in 2025?

To answer this question, let’s start by analyzing the current state of Facebook and what it offers to brands in 2025.

Despite evolving competition and changing user behavior, Facebook remains a vital platform for brands.

It continues to hold a massive audience, with an estimated 1.98 billion daily active users globally, a number that has held steady over recent years.

This enduring popularity signals that Facebook isn’t going anywhere soon, and for brands, it’s still a place where they can reach a wide and engaged audience.

Has Facebook Lost Its Relevance?

With ongoing controversies surrounding data privacy and the shift of younger audiences to platforms like Instagram, TikTok, and Snapchat, some might think Facebook’s influence is waning.

However, the data doesn’t entirely support this. The platform’s user base remains stable, with engagement among specific demographics—particularly adults aged 25 and older—showing steady growth.

In other words, Facebook’s audience might be shifting, but it remains highly relevant for brands targeting a mature, engaged audience.

Gaining Facebook Followers in 2025

For brands, the focus in 2025 should be on quality followers—those who are genuinely interested in the content and products you offer.

High-quality followers not only improve engagement rates but also increase the likelihood that posts will gain visibility in followers’ feeds.

Instead of amassing a large but passive audience, brands should aim to create content that encourages active interaction.

Engaging followers through valuable and entertaining posts is now the most effective path to increased visibility and, ultimately, higher sales.

In summary, building Facebook followers is still worthwhile in 2025, but it’s crucial to focus on attracting an audience that actively engages with your content.

Brands that put effort into meaningful interactions, storytelling, and value-driven posts will find Facebook an invaluable platform for growth and community building.

Advantages of growing your number of followers

Once you have analyzed the current situation and now that you know what a challenge it is to create content that can create organic reach, let’s see the advantages of achieving it.

1. Social proof

As online buyers, we like to know that we are not the only buyers.

By knowing that the brand is supported by lots of people liking it, we start to trust the brand, and our e-commerce’s conversion rate starts increasing.

It’s the empty bar syndrome that we have mentioned before. Users like to see that there’s a good atmosphere.

• A lot of followers
• Updated posts
• Opinions
• Comments and reactions to the posts
• Shared posts

Basically, a fan page that is alive and has real followers. If you manage to get that, you won’t have to worry about the reach.

2. Segmentation

Working with a good number of followers, you can create personalized audiences in order to launch Facebook Ads campaigns. This can be applied to huge pages and it lets you filter people who already know you.

Ads Manager itself, Facebook campaigns’ manager, has an option that allows you to link ads with people who are already followers.

3. Reach

It seems obvious—the more followers you have, the bigger the reach you’ll have. But watch out, you already know that there is another key requirement: the interaction generated with said followers.

It used to be a direct consequence and people used to even buy fake followers, but all that is now a waste of time and money.

How to Get More Followers on Facebook

Now let’s take a look at 6 strategies to help grow your community on Facebook.

1. Include a “Like” button on your website

The possibility of somebody being able to become a fan of your e-commerce Facebook page without having to leave the website itself is a quick and powerful way to foster loyalty amongst your visitors.

It’s all about making it easy for the user and saving them the step of having to open Facebook and search for your business to follow you.

The “Like” button, along with the email newsletter subscription box, are elements that cannot be missing from your website .

If you want to increase your number of followers on Facebook , create your own button using this link. It’s as easy introducing your URL and then copying the code that’s generated into your website.

We already talked about it in other posts about user experience, but it’s important to remember that you have to be careful with where you place different buttons on social networks.

Your website must be a place to go, not a place to leave. Let them like it, but don’t make exit links to your social networks more accessible than necessary. Those visitors will leave and will never be back.

2. Implement a Social Locker

This plugin for WordPress is an amazing tool for gaining followers on Facebook and increasing the spread and reach of your contents.

Social Locker consists of hiding a file with a certain value, be it the best part of a post, a video, or a link to a downloadable file. That file can only be unlocked by a social action, clicking “Like” in this case.

That said, we recommend using it in moderation. Avoid including them in all of your content or your followers may adversely perceive you as only being interested in increasing your visibility, no matter what the cost.

3. Organize contests and drawings

Without a doubt, these are one of the best techniques for gaining followers on Facebook due to the huge results they generate.

Holding occasional drawings for certain products will bring in a big number of likes and shares at a low cost and will make you look like a friendly business that rewards its followers.

Even when the possibility of winning is extremely remote, people will still bite and take the bait. Even people that have just discovered your page will end up sharing the post. When it comes down to it, who doesn’t like free things?

Related posts: How to run a Facebook contest.

4. Focus on Engagement

You already know that if you don’t make much of an effort, most followers won’t see your posts.

Did you know that the majority of your followers don’t even see your posts? In reality, the number of followers you have on Facebook is not nearly as important as the number of “people who are talking about it”.

These numbers show your true reach in a much clearer way since it’s telling you the followers who are actually interacting with your content. 

Think about it like this:

It will be difficult for a follower that doesn’t communicate with you through comments, likes, or shares to end up being a customer.

So forget about the number of followers, and start creating engagement. 

In order to help achieve this, you can create surveys, ask some open-ended questions, as well as dedicate one day per week toward covering a specific theme.

Spend time responding comments. Creating a post that seeks interaction and then leaving people who did it out to dry without an answer gives a really bad impression and will make those people not want to comment again.

5. Keep your page updated

With the new algorithm and the loss of organic reach, many fan pages have simply thrown in the towel.

• Posts from more than a year ago on their timeline
• Unanswered reviews and comments
• Etc.

The image of an abandoned ship doesn’t help the business’ interests in the slightest.

What would be the point of Facebook sending visitors to an abandoned lot?

It’s better not to have a fan page than to show one that’s slacking. Remember the social proof? Would you buy drinks from a completely empty bar with posters from 2 years ago?

The same feeling applies online.

Nobody will follow a page whose last post is from the last century.

5. Create Facebook groups

Speaking of engagement, you should also think about creating a Facebook group open to your followers.

While it’s true that your participation would be done from your personal profile and not directly from your page, being the leader of a Facebook group has its many advantages. 

It helps in terms of strengthening your reputation online, improving your visibility, and getting members to be much more active, and interacting with you and amongst themselves. Instead of mere followers, you will have a community.

Another positive thing about groups is that, contrary to what happened to fan pages, organic reach has increased.

And what can we publish to the group? Obviously, content that can be consumed within the group. We’ll give you some ideas in the next section.

7. Create unique content for Facebook

Facebook likes internal content, which is to say, those posts that make users stay on the platform (for as long as possible).

Its business is based on showing ads to users, so the longer they stay, the more ads they can be shown.

With the current algorithm, Facebook gives priority to content that doesn’t take users outside the platform, such as links to blog posts or to other pages. The reach of content that takes users out is devalued against content that keeps users on Facebook longer.

One type of original content that is being highlighted over other types is live video. Facebook Live has doubled its volume each year since it was launched in 2016 and it already has two million streaming video per year.

Another good strategy is to create content for just one social network.

In order to save money, most brands recycle content from Instagram on Facebook, which isn’t good for the user nor for the social network itself.

You can talk about the same topic, but modify at least the image or the words you use to talk about it. People will value it more and they will want to view your content.

6. Figure out the best time to post

Unfortunately, this is no single formula regarding this point. You’ll have to run several tests to determine at what times your posts receive the  most feedback. 

Depending on what type of business you have, it’s possible that your followers will naturally be more active during the day, making it beneficial for you to post mid-morning.

Or maybe it’s more effective to do it around dinner time because those who follow you are more night owls.
It’s not only the time itself that is important.

Choosing the appropriate day to post certain types of content also has its benefit. For example, if you have a blog and you publish a new post each week, you will have to check for any notable difference in visitors when you post on a Thursday, compared to posting on a Saturday.

9. Send visits to your fan page

It’s possible that you’re carrying out an online strategy of networking based on comments on blogs and websites in your sector.

In those comments, or in those that you make in other forums or communities, you normally have a box to enter a URL. Once you have your fan page ready, up to date, and with some interaction, it is a good idea to leave your fan page URL instead of your website.

It will be a good first contact and it will bring you new followers that, after some time and effort, will get to know you turn into leads before eventually becoming clients.

10. Encourage your followers to click on “see first”

If you want to get an added boost to your post reach, you should try this.

Unfortunately, your follows don’t follow only you. They follow many other brands too. And that means that your posts are competing against the other brands they follow.

When you visit a Facebook page, there is an option that you can use to set the priority of seeing those posts or getting possible notifications.

Invite your followers to click “see first” or even to activate notifications so they don’t miss anything new you publish.

Most followers won’t do it, but those who do will see your content first and before anything else.

They are also more likely to interact if they have prioritized it, which, at the same time, will trigger Facebook’s algorithm to show it more, resulting in your post having a bigger impact in this fight for users’ attention.

11. Use Facebook Stories to Stay Top of Mind

Stories are a simple but powerful tool if you’re wondering how to increase Facebook followers.

Posting regular Stories gives your audience frequent glimpses into your brand, fostering familiarity.

Use them to showcase daily operations, promote new products, or share behind-the-scenes moments.

This consistency keeps your brand fresh in users’ minds and encourages visitors to follow for regular updates.

12. Pin Important Posts to Your Page

For those seeking how to build Facebook followers, pinning a top-performing or important post at the top of your page helps create a memorable first impression.

Whether it’s a popular post, a special promotion, or an event announcement, keeping essential content pinned ensures that new visitors see the most impactful parts of your page right away, prompting them to follow for similar content in the future.

13. Share User-Generated Content

Sharing user-generated content is a great strategy for brands wondering how to gain followers on Facebook naturally.

By featuring photos, reviews, or testimonials from real customers, you show potential followers authentic insights into your brand.

It creates a sense of community and trust, which can draw more people to your page. Encourage followers to share their experiences with a specific hashtag, then select the best to showcase on your page.

14. Run a Facebook “Like” Campaign

For businesses that need to quickly increase Facebook followers, running a targeted “Like” campaign through Facebook Ads can work wonders.

By focusing on audiences similar to your current followers or who have shown interest in similar brands, you’ll attract people likely to engage with your page.

Consider running these campaigns periodically to steadily build a quality audience who genuinely resonates with your content.

15. Post Interactive Content Like Polls and Questions

Engaging posts like polls, quizzes, and open-ended questions are a fantastic way to boost followers on Facebook.

This type of interactive content invites your audience to join in, creating a sense of involvement and connection.

Posts that encourage participation often receive more comments and shares, which increases your reach and attracts new followers interested in joining the conversation.

16. Leverage Facebook Reels for Greater Reach

As short-form video content continues to gain popularity, Facebook Reels has emerged as an effective tool for reaching new audiences.

Reels offer a fresh way to connect with users through engaging, snackable videos that are easy to consume and share. For brands wondering how to increase Facebook followers, creating Reels allows you to showcase products, share quick tips, or highlight customer testimonials in an engaging format.

Since Reels are prominently featured in Facebook’s algorithm, they provide an excellent opportunity for increased visibility, helping you attract more followers organically.

17. Promote Your Facebook Page on Other Social Networks

Cross-promoting your Facebook page on Instagram, Twitter, LinkedIn, or other platforms where you have an audience can be one of the best ways to get followers on Facebook.

Create posts encouraging users on other networks to follow your page for exclusive content, deals, or insights.

This approach taps into an existing audience and encourages them to connect with your brand in new ways, ultimately helping you get more Facebook followers.

18. Target Lookalike Audiences with Facebook Ads

Facebook’s Lookalike Audience feature can be a game-changer for those focused on how to gain more followers on Facebook.

By targeting ads toward users who share similar characteristics to your current followers, you increase your chances of reaching people who are more likely to engage with and follow your page.

It’s a smart way to scale up your followers with quality, interested individuals.

19. Host Events on Facebook

Wondering how to get more followers on Facebook with events? Hosting Facebook Events, whether online or in-person, creates an opportunity to connect with people who share an interest in your offerings.

Events generate excitement and provide value, and when people RSVP or show interest, they’re likely to follow your page for updates.

It’s an effective way to introduce your brand to new audiences while fostering real-time engagement.

20. Use Relevant Hashtags and Trending Topics

Although Facebook isn’t as hashtag-driven as platforms like Instagram, using relevant hashtags can still help you reach more people interested in your brand.

Engaging with trending topics and events, when done thoughtfully, also broadens your audience, making it easier to gain more Facebook followers.

This approach not only increases visibility but also positions your page as current and relevant.

21. Mix Up Your Content Types

Varying the types of content you post is crucial for brands exploring how to increase Facebook followers over time.

While some followers prefer videos, others might engage more with photos, infographics, or text updates.

Experimenting with a mix of content keeps your page fresh and appealing to a diverse audience, increasing the likelihood of attracting more followers.

22. Offer Exclusive Discounts for Followers

Offering special deals or exclusive promotions to your Facebook followers is a great way to add value and attract new people to your page.

This strategy works particularly well for brands wondering how to gain followers on Facebook business pages, as it combines the incentive of a deal with the exclusivity of being part of your Facebook community.

Promote these offers periodically to draw in new followers who are eager for perks.

23. Share Behind-the-Scenes Content

Sharing behind-the-scenes content gives potential followers a more personal look at your brand.

These insights help humanize your business, creating a closer connection with your audience.

When followers see what goes on behind the scenes, they’re more likely to feel connected to your brand, making it easier to grow followers on Facebook naturally as you share your journey.

Time to conquer Facebook!

If you pay peanuts, you get monkeys—Facebook is no exception. Gaining visibility and organic reach requires persistent hard work and effort in order to create a real community that interacts with your posts and content.

If you are able to do it, you’ll end up sending visitors to your shop where you can more easily show them offers and promotions and, bit by bit, turn that effort into sales.

These are the best tips you can follow in order to get more followers on Facebook. As you have already seen, most of them just require you to invest some time.

Once you increase your core of active followers, the next step is converting those same followers into customers of your e-commerce shop.

Don’t forget that we have already talked about that aspect of selling on social networks in this article!

We recommend that you read the following article on social commerce for more info 😉